Brand development and promotion (branding) is always filling the product image with powerful psychological and social potential. Brand building ( branding ) is anchored in the minds of consumers. Strong brands are always able to influence the subconscious of customers.
A brand is always:
- reliable and continuous communication with the target audience;
- clearly planned and consistent brand policy;
- creativity based on deep knowledge of the market;
- memorable events to strengthen the brand;
- unique selling proposition;
- author's techniques and exclusive solutions.
Brand development (branding) always begins with market research, SWOT analysis of the product, competitors and target audience. Next, we develop positioning (a bright idea that can favorably distinguish a brand from competitors). This is followed by the process of developing the name of the product (naming). At each stage, testing is carried out for compliance with the requirements of the target audience.
Branding under the leadership of In Consulting LLC is an effective interaction between buyers and the brand in accordance with the demands of the time and the market, taking into account all market opportunities and consumer expectations.
To do this, we carry out the following:
- development of a brand name (naming);
- logo development (logo creation);
- corporate identity development (corporate identity creation);
- development of advertising slogans;
The Buk brand is a guide containing a description, rules of use and application of the developed logo, corporate identity and many other components.
In addition to the corporate identity, the development of Brand Buka is a collection of detailed information about the brand, its mission, legend, positioning, requirements for packaging, product labeling and advertising materials. It is the Book Brand that helps to competently use the developed elements of the corporate identity, so that all brand carriers are made in the same style and express a common idea.
In the process of developing Brand Buka, professional designers, printers and marketers who know the psychology of today's market take part. Here is a team of professionals who can be trusted to form the image of your company.
Naming is an important and integral stage of complex branding. The naming of the company should characterize the product and talk about its quality. Effective naming services are the result of the work of specialists in the field of marketing, linguistics, psychology and creativity. The development of naming is important at the stage of product creation.
Our naming services always contain key information for consumers, the names are aimed at improving the quality of the product, characterizing its clear benefits. Naming of the company is carried out on the basis of phonetic and semantic analysis of words, as well as the use of foreign languages. Initially, our work in the field of naming development was focused on creating big names.
An important point is brand positioning:
- identification of consumer preferences;
- analysis of competitors and methods of their communication;
- formation of positioning hypotheses;
- description of attractive properties for the audience;
- graphic design of positioning;
- formation of key brand messages.
For a free consultation, you can use On-line consultation, or call us or write to the messengers.For information about the cost of services go to Tariffs or place Application for Services.
Application template
