An advertising campaign is a complex of advertising activities aimed at promoting a product or service, which may include placement on television, radio, in the press, on the Internet, on outdoor advertising media, in the subway and various events (press conferences, round tables, seminars, BTL-actions and mailing lists).
A planned advertising campaign is a media plan - a table of the schedule of media outlets and events, indicating the volume, timing and cost.
To plan an advertising campaign, you must provide the following data:
- brief information about the product or service;
- characteristics of consumers (target audience);
- the period and duration of the advertising campaign;
- information about the regional focus of the advertising campaign (individual regions or all of Ukraine);
- budget.
Based on the data provided, In Consulting LLC carries out the following stages of work:
- analysis of the advertising activity of competitors for 3 years (in which media the competitors were placed, with what budgets, detailing for each type of media and strategic competitors);
- choice of media (press, television, radio, outdoor advertising, metro and, or other events) with justification;
- building press ratings, radio stations, TV channels and TV programs to match them with the target audience;
- media planning for each media and budgeting of events;
- formation of the final media plan;
- calculation of the effectiveness of the general advertising campaign.
Based on the results of the advertising campaign , In Consulting LLC monitors all placements in the media and generates a final report.
For a free consultation, you can use On-line consultation, or call us or write to the messengers.For information about the cost of services go to Tariffs or place Application for Services.
Application template
