A PR campaign (indirect advertising) is a set of PR events aimed at creating the required image of a company (brand, product or service). In other words, all information that is published or voiced by various media constantly forms public opinion about the company (brand, product or service) among consumers (target audience) - this is PR.
It is important to understand that before planning a PR campaign , it is necessary to clearly think over and write down what kind of opinion the target audience should form and what they need to talk about in order for the desired opinion to be formed.
Types of PR events :
- PR events in the press;
- placement of informational articles;
- posting comments of a specialist;
- participation in editorial headings;
- integration of advertising information into editorial material;
- placement of thematic headings in information programs;
- PR events on the radio;
- placement of news stories in news programs;
- participation in thematic radio programs;
- non-standard PR events that should be easily associated with the company (brand, product or service);
- creation of socially significant events;
- creation of social projects;
- creation of virtual clubs.
These events are necessarily covered in the media by posting PR materials or organizing press conferences.
A planned PR campaign is a schedule of PR events with an indication of the timing, volume and cost.
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