Mission is the main goal of the organization, the highest concept in the hierarchy of goals. Mission is not a goal, but the highest purpose of the company's existence. Mission is one of the fundamental concepts of strategic management. Mission is the main goal of the organization, the highest concept in the hierarchy of goals. Mission is not a goal, but the highest purpose of the company's existence. Mission is one of the fundamental concepts of strategic management . Mission is the raison d'être of the company in terms of meeting customer needs, realizing competitive advantages, and motivating the company's employees.
The mission of an organization is defined during the formative stage of the organization and rarely changes. Usually the mission is formulated in two versions.
The short version of the mission is one or two short sentences - the organization's brand slogan , aimed primarily at shaping the organization's image in society. The second - the extended version of the mission is most often formulated for internal use and must disclose in detail all the necessary aspects of the mission, among them:
- the purpose of the organization's functioning;
- the scope of the organization;
- philosophy of the organization ;
- methods of achieving the set goals;
- social policy of the organization.
A correctly defined mission, although it always has a general philosophical meaning, nevertheless, necessarily carries something that makes it unique in its kind, characterizing the very organization in which it was developed.
Mission is the central, but not the only element of the hierarchy of organizational goals .
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