Sales promotion

Sales promotion is a set of marketing activities aimed at increasing demand from consumers and intermediaries. Sales promotion is used to induce target audiences (consumers, sales representatives, resellers) to take action, preferably immediate action.

A competent choice of distribution channels is of great importance for the efficient operation of a company. LLC "In Consulting" conducts regular marketing research and analytical work for clients, which allows directing the main efforts to the development of the most effective and promising sales channels.

Sales promotion is necessary:

if a company enters the market and needs to communicate its product and attract attention.
if the company is trying to entice buyers from competitors;
if it is necessary to convince the consumer to switch to a brand of better quality and sold at a higher price;
if the company introduces a new product to the market to educate consumers about the benefits;
to retain regular customers;
to increase purchase volumes.
supported by an advertising campaign.

Consumer incentives are aimed at the end user of a product or service. In general, consumer incentives include:

providing free product samples;
free demonstration and the ability to check (operation, use) the product;
provision of benefits and discounts;
money back guarantee announcements;
supplying the purchase with a small gift;
formation of a package of several products at a discount;
organization of contests and lotteries for potential consumers.

The company can successfully use many ways to incentivize intermediaries , including:

cash reward for increasing sales;
concession in price when the volume of orders increases;
participation of the manufacturer in financing part of the dealer's expenses for local advertising;
display of goods at the point of sale (POP);
promotional products and information to increase sales;
motivation of intermediaries by organizing contests, lotteries;
organization and participation in exhibitions.

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